Exhibition Q&A

Details to pay attention to at the exhibition

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1. Welcome customers with a smile

At the exhibition, every old customer who meets for the first time or has cooperated with him should be greeted with a smile, so that customers have a sense of being valued.

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2. The salesman should not sit and chat

Even if there are no customers visiting the booth, it is not appropriate for everyone to sit together and chat, which is easy to make people feel that the company is unprofessional and has a non-rigorous attitude.

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3. Ask the customer to sit down

When a customer wanders around their booth, be sure to invite them to come in and sit down, take a look, and give each other a small dessert or a glass of water, so that the customer has a happy mood.

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4. Don't judge people by their appearance

Any customer who comes to the booth should be warmly received, and should not be ignored or ignored because the customer's dress and behavior do not feel like a customer, so it is very likely to miss the real customer.

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5. Listen to your customers

When a customer is willing to sit down, it means that they are interested in your product. When communicating with customers, you should listen to their ideas, think from their point of view, and help customers solve problems, rather than blindly selling your own products.

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6. Record the needs of different customers

There are a lot of people coming and going at the exhibition, and it is impossible for us to remember everything we have communicated with our customers with our own brains. Therefore, for every customer who has communicated, we should record the conversation in time so that we can follow up after the exhibition.

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7. Obtain customer contact information

The most direct purpose of enterprises to participate in the exhibition is to promote orders and obtain customer information. Therefore, for potential customers, we have to ask for contact information from the other party, leave a phone number, add WeChat, exchange business cards, etc.

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8. Transfer to the booth of the peer

At the exhibition, we are not confined to our own booth. When you have time, you can go around the booths of peer companies to see what advantages your peers have to learn from.

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9. Confirm the customers with whom we are cooperating

At the exhibition, you should pay enough attention to the customers who promote orders and confirm cooperation, and show your professionalism to customers as much as possible, so that customers can feel the sincerity of cooperation with you. Before the customer leaves, give the customer a beautiful gift prepared in advance.

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10. Potential customers

Some customers at the exhibition may come to understand the market situation, or look for new products to reserve role, and will not place orders immediately. We don't have to worry about this kind of potential customers, we can ask customers about the products, time, use, etc. they want to purchase, and make a record for tracking after the exhibition. If you are not far from the exhibition venue, you can also invite them to visit your factory to make customers trust your company more.

Preparation for the exhibition before the exhibition

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1. Invite new and old customers to participate in the exhibition

Before the exhibition, contact the new and old customers of the enterprise by phone, WeChat and email, and invite each other to visit the exhibition. This will not only enhance the connection with customers, but also show their new products to new and existing customers at the exhibition.

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2. Tap unfamiliar potential customers

Three months in advance, potential customers are identified and invited to attend the exhibition. During this period of time, you can contact customers more, convey their own corporate advantages and product advantages to them, help customers solve problems, make customers have a sense of trust in themselves, and then invite each other to participate in the exhibition, so that it is more likely to promote transactions at the exhibition.

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3. Understand the exhibition and peer participation

On the exhibition website, we can learn about the exhibitors of the exhibition, which peers are exhibiting, analyze the characteristics and prices of peer products, and then compare our own enterprise products to find out the most suitable enterprise products to be exhibited at the exhibition.

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4. Prepare the items required for the exhibition

Prepare all kinds of items required for the exhibition, such as: promotional color pages, business cards, product brochures, photo equipment, laptops, stationery, cleaning supplies, food, small gifts, power banks, etc.

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5. Booth decoration

The booth is equivalent to its own façade, with a personalized booth design style and a strong visual color arrangement, which can quickly attract the attention of customers.

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6. Arrangement of exhibitors

Enterprises participating in the exhibition should train the exhibitors in advance. For example: professional knowledge related to enterprise products, etiquette and service attitude of receiving customers, etc. Everything is well prepared, and the effect of the exhibition is better.